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Your presentation isn’t competing with Game of Thrones – Your stories don't need to be complex

If you have been anywhere near an internet connection you probably heard that Game of Thrones Season 7 starts this weekend. Whether you are a fan or not, it's a bit hard to escape the hype. The GoT fans are a rabid bunch and getting a bit out of breath as they wait.

The blend of action, humor, suspense, the unexpected and character development has made the series wildly popular. It's great storytelling.

I fear the series may discourage regular people from using stories when they present. It sets up stories as long, overly complex narratives with excruciating set-up and tons of detail.

But corporate storytelling doesn't need to be long and complex to be effective.

Here are some tips:

  1. Telling stories as part of your business presentation should be short: just a minute or two each.

  2. Business stories must have two key elements: they should create some interest and provide some perspective to the audience.

  3. Employ several different types of stories (short narratives, data stories, visual stories) throughout your presentation to manage your audience's attention.

  4. Any story you tell must make a point and tie into your topic. Otherwise it's a distraction for your audience. Don't distract your audience.

As always, it's easier said than done but gets easier if you have a process and as you gain experience. If you need help, give me a shout or leave a comment.

#CorporateStorytelling #CrazyExcited

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