This is shaping up to be a great Halloween

Happy Halloween! This is my second-favorite holiday. And I'm crazy excited this year for two extra reasons:
It's the birthday of a new friend: Florina. Or as we plan to call her: Spookie. Welcome to the world, kiddo. You're going to make a big mark!
The Astros may well beat the Dodgers and win the World Series tonight. That would be a first for the team we've followed since we moved to Houston.
Okay. So why do I like Halloween? Let me count the ways:
It's fun.
It's irreverent.
It requires some creativity.
It's (generally) kid-friendly.
It can cause some anxiety.
It's the lead up to my favorite holiday.
These are qualities I enjoy in other aspects of life. And they go a long way in explaining why I'm in the business of storytelling and innovation. Both are:
Fun.
Often irreverent - humor and absurdity help break existing perspectives.
Creative.
(Generally) kid friendly - as in I (generally) don't say things in front of peers or clients that I wouldn't (or don't) say in front of my kid.
Prone to generate some anxiety - either for me or my audience - as we explore new space.
A way to lead to new and better future outcomes.
This also helps explain the linkage between storytelling and innovation.
I hope you enjoy this Halloween too.
Go 'Stros!