Offense, Defense, Advocacy During a Downturn
"...offensive operations, often times, is the surest, if not the only (in some cases) means of defence." - George Washington, 1799...
Offense, Defense, Advocacy During a Downturn
Are you selling a concept or a concrete solution?
Innovation Funnels - Look Familiar?
Three things to keep in mind if you want to pick the right idea to pursue
Competitive Parity
Just because the competition CAN do something doesn't mean they will. What WON'T they do?