Message Consulting

Do you have a critical message to develop and deliver?

Deliberate Consulting provides direction, insight and coaching to help you craft your story. Applications include:

  • High stakes presentations:

    • Critical sales presentation (pitches, deal coaching,  orals prep)

    • Conference presentations

    • Leadership / Change management messaging

    • Curriculum packaging

    • Keynote speeches

  • Product / Program rollout

  • Defining core message or value propositions

  • Individual coaching (authenticity, anxiety, etc.)

How it works

 

Our message consulting process leverages the science and methodology behind the Corporate Storytelling Workshop. Together we determine key message ingredients, prioritize and identify content, then practice delivery to increase confidence and wow your audience.

 

Defining your value proposition or designing your curriculum uses a similar collaborative approach with deep discussion but no delivery practice.

 

Symptoms you need a fresh perspective

If your team or presentations show any of these symptoms, contact us to discuss how we can freshen your approach:

  • The client calls your presentation “death by PowerPoint”

  • Someone in your audience asks about something you presented ten minutes earlier… because they simply don’t remember what you had to say

  • Your presentation deck starts off talking about your company, product or idea… and the client isn’t mentioned until Slide 6 (or 9 or 17)

  • You have more slides than you have time to possibly present

  • Audiences say your presentation “makes perfect sense”… but then they don’t buy your solution or follow through on your recommendations

Successes

Track Record

In the last three years, Deliberate Consulting and partners’ deal coaching has resulted in success (winning the deal or being selected to go to the next round) 16 times out of 23. Those deals were collectively valued over $2B.

Case - Web Messaging

A large oil and gas company was updating their public-facing web site and needed help with their core messaging. Together we developed a message focused on the needs of their core audience (instead of the general public) with specific calls to action. The Manager of Strategic Issues said:

"Thanks!  The work we did with you was pretty pivotal in getting the site nav sorted out!"

Case - Deal Coaching

A Fortune 100 company was competing on a major contract (valued over $150MM) and had a poor meeting in the qualifying round. The client said there were too many slides and they failed to see any innovation.

We were brought in to coach their final presentation. Together we focused on differentiators and key benefits, reduced the amount of content and added interest and perspective. After presenting their new message the Corporate Sales Leader for North America said:

 

“We went from ~130 slides down to ~24. The client mentioned how much better the presentation was than previous presentations. It helped us go from Top 5 to Final 2 for a major contract (>$200MM) – we estimate that we’ve gone from a 5% chance of winning to 50%.”

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