Training

You should have a specific goal every time you present:

 

Win the sale.

Earn buy in.

Drive commitment to your recommended change.

Get that next meeting.

Approve the budget.

And that requires persuading others to make decisions and take action. 

Our Corporate Storytelling training events provide a repeatable process to develop and deliver memorable, authentic, persuasive messages.

There are several options to develop your Corporate Storytelling skills - or the skills of your team:

Articulus Corporate Storytelling Workshop (CSW)

3 Days

Live classroom instruction

At your location
or an open event

 

This is the classic workshop that teaches a repeatable process to develop and deliver persuasive messages. The workshop covers key concepts and how to apply them to maximum effect. Each day includes learning, application and practice with feedback. This is NOT a basic presentations skills or PowerPoint class. 

Includes course materials, one year access to online refresher content, one year access to remote coaching from the instructor.

Best fit for Sales, Technical Professionals, and Leaders that need to effectively persuade their audiences.

Virtual Corporate Storytelling Workshop (VCSW)

20 hours over
5 or 10 days

Mix of self-paced modules and live webinars

For your team only or an open event

A virtual workshop that teaches a repeatable process to develop and deliver persuasive messages. The workshop covers key Corporate Storytelling concepts and how to apply them to maximum effect. This is NOT a basic presentations skills or PowerPoint class. 

This workshop is delivered through a mix of scheduled webinars, self-paced online modules, and individual coaching

Includes digital course materials, one year access to online modules, and one year access to remote coaching from the instructor.

Best fit for Sales, Technical Professionals, and Leaders that need to effectively persuade their audiences.

Corporate Storytelling eLearning (eCSW)

Self Paced

On demand

 

Online course that covers core concepts and shows learners how to use the Articulus Storyboard to develop a persuasive message. Each module includes concepts, evidence, and examples. Exercises are built in to help the learner apply concepts by developing a real message.

​This is a self-paced course that utilizes online learning modules. Participants complete content & exercises on their own.

Includes digital course materials and one year access to the online modules.


Best fit for Sales, Technical Professionals, and Leaders that cannot afford to be out of the office for three straight days.

Persuasive Presence

Half Day

Live instruction

 

At your location

Basic persuasive presentation skills covering three focus areas:

  • Introduction to core message planning concepts

  • Media selection (sharing your message content)

  • Message delivery (presenting your message, managing anxiety)

 

Time is split between content, exercises, and examples from participants.

Best fit for larger groups and less experienced presenters who need to transition from informing to persuading others.

Advanced Corporate Storytelling Skills Seminar

1 or 1.5 Days

Live instruction

 

At your location

or an open event

Need to sharpen your Corporate Storytelling skills?

 

This course starts with a review of the Articulus Storyboarding process and then introduces advanced differentiation, additional framing methods, advanced evidence, advanced objection handling, managing anxiety, and Storyboard applications beyond presentations.

Only available for graduates of the Articulus Corporate Storytelling Workshop (live or eLearning).

Compelling Evidence

1 Day

Live instruction

 

At your location

A hands-on workshop focused on developing and delivering compelling evidence to support presentations, technical discussions, or marketing.


Participants will bring and work on their own, real evidence.

Best fit for Sales, Marketers, and Technical Professionals that create evidence (content) for the organization.