#Competition

Jan 29, 20191 min

Symptom of a sick message strategy: Same basic content as your competitor

If you changed the branding in your slide deck, could it pass as a presentation given by your competitor? Why this is a problem, confirmatio

Jan 3, 20192 min

Offense, Defense, Advocacy During a Downturn

"...offensive operations, often times, is the surest, if not the only (in some cases) means of defence." - George Washington, 1799...

Sep 20, 20181 min

Are you selling a concept or a concrete solution?

Your sales message must change any time your audience, goals, or topic changes. Otherwise it's so broad and general that it won't ha

Aug 10, 20182 min

Observing Corporate Storytellers (or being observed) in the wild

Most of us can learn to be presentation artists - I call them Corporate Storytellers. But don't worry if other groups use this process t

Jun 19, 20183 min

Innovation Funnels - Look Familiar?

If you had to draw YOUR organization's innovation funnel, how would it REALLY look? Here are a few I've seen:

Mar 6, 20182 min

Three things to keep in mind if you want to pick the right idea to pursue

The rush to pursue an idea often leaves out consideration of better ideas or solutions. Here are a few tips to select the right ideas to pur

Jan 7, 20182 min

Seven Symptoms of a Sick Message Strategy

Does your team experience any of these seven symptoms of a sick message strategy? What are the root causes? Need help?

Dec 7, 20172 min

Competitive Parity

Balance competitive advantage and competitive parity in your strategy and innovation efforts.

Nov 14, 20172 min

Just because the competition CAN do something doesn't mean they will. What WON'T they do?

Just because the competition CAN do something doesn't mean they WILL. Ask yourself "What WON'T our competitors do?" as you