Kevin PaylowJan 29, 20191 minSymptom of a sick message strategy: Same basic content as your competitorIf you changed the branding in your slide deck, could it pass as a presentation given by your competitor? Why this is a problem, confirmatio
Kevin PaylowJan 3, 20192 minOffense, Defense, Advocacy During a Downturn"...offensive operations, often times, is the surest, if not the only (in some cases) means of defence." - George Washington, 1799...
Kevin PaylowSep 20, 20181 minAre you selling a concept or a concrete solution?Your sales message must change any time your audience, goals, or topic changes. Otherwise it's so broad and general that it won't ha
Kevin PaylowAug 10, 20182 minObserving Corporate Storytellers (or being observed) in the wildMost of us can learn to be presentation artists - I call them Corporate Storytellers. But don't worry if other groups use this process t