If you changed the branding in your slide deck, could it pass as a presentation given by your competitor? Why this is a problem, confirmatio

"...offensive operations, often times, is the surest, if not the only (in some cases) means of defence." - George Washington, 1799...

Your sales message must change any time your audience, goals, or topic changes. Otherwise it's so broad and general that it won't ha

Most of us can learn to be presentation artists - I call them Corporate Storytellers. But don't worry if other groups use this process t

If you had to draw YOUR organization's innovation funnel, how would it REALLY look? Here are a few I've seen:

The rush to pursue an idea often leaves out consideration of better ideas or solutions. Here are a few tips to select the right ideas to pur

Does your team experience any of these seven symptoms of a sick message strategy? What are the root causes? Need help?

Balance competitive advantage and competitive parity in your strategy and innovation efforts.

Just because the competition CAN do something doesn't mean they WILL. Ask yourself "What WON'T our competitors do?" as you