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Best Posts: Spring 2021


Another quarter, another selection of Deliberate's best posts on LinkedIn, including two series: Broken Frames and Bad Paintings. Enjoy!



Messaging Matters


Paying Attention

It's even harder over Zoom


Objection Plan

Ever get objections from your audience? What's your plan?


Winning Arguments vs. Winning Work

It's a problem if your team cares more about the former


Team Building

Great workshops can do more than build great skills... they can build stronger teams


Podcast Interview

Did an interview with 'On Another Track' where we spent a big chunk of the hour discussing persuasion and messaging


Best Ads

There are some powerful lessons we can learn from great ads - follow the links to watch some of my favorites


Important Dates


Memorial Day


Deliberate Consulting's 4th Birthday


May the Fourth (Be With You)

With plenty of bad Corporate Storytelling Jedi quotes, this was Deliberate's most popular post this quarter


July Workshop Announcement

The next Corporate Storytelling Workshop is scheduled for the week of July 26. It's open enrollment and virtual, so register that guy or gal that needs to up their message game


Series: Bad Paintings


A little over ten (!) years ago, I did a series of paintings to help me record some of the insights I had from doing a LOT of reading and research on innovation efforts. The paintings were a tangible way to get my thoughts down and have an artifact I could hang on my office wall that I could refer to.


Here are several posts sharing some of those painting:


#1 Improve Their Experience


#2 Talent Tree


#3 TechKNOWlogy


#4 So What?


Bonus: Good is Enemy of Great (down in the comments)


Series: Broken Frames


To create interest and help your audience quickly understand your point, we recommend using a frame. Done well, frames make a message sticky (memorable and persuasive).


Done poorly, they create confusion and damage credibility.


This series of posts identifies common poor practices and better alternatives.


#1 No Perspective or Point of View


#2 Obvious Perspective


#3 No Connection to Benefits


#4 Same Method Again & Again


#5 Too Long


#6 Poor Fit


#7 Quote Errors


#8 Poor Delivery

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