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Symptom of a sick message strategy: Client says it makes sense but takes no action
If you give a presentation and the client said "This makes sense" but takes no action... you may be suffering from a sick message
Kevin Paylow
Feb 6, 20191 min read
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Symptom of a sick message strategy: Same basic content as your competitor
If you changed the branding in your slide deck, could it pass as a presentation given by your competitor? Why this is a problem, confirmatio
Kevin Paylow
Jan 29, 20191 min read
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15 things Corporate Storytellers will likely notice in other presenters' presentations
After the Articulus Corporate Storytelling Workshop, you will watch presentations through a different lens. Here are 15 specific things you
Kevin Paylow
Dec 6, 20181 min read
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Advocacy? Or Manipulation?
Be an advocate. Your audience wants your recommendation, not just your information, so they can make the best decision possible.
Kevin Paylow
Dec 1, 20182 min read
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Observing Corporate Storytellers (or being observed) in the wild
Most of us can learn to be presentation artists - I call them Corporate Storytellers. But don't worry if other groups use this process t
Kevin Paylow
Aug 10, 20182 min read
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Choose your analogies wisely
Analogies can be a great way generate interest & provide perspective in a presentation. Here are tips to employ & pitfalls to avoid
Kevin Paylow
May 8, 20182 min read
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BS Isn't Shorthand for Benefit Statements
Do you sound like The Corporate BS Generator (click link)? If the benefit statements in your presentation sounds like buzzwords YOU'RE N
Kevin Paylow
Jan 12, 20181 min read
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