top of page


Symptom of a sick message strategy: Client says it makes sense but takes no action
If you give a presentation and the client said "This makes sense" but takes no action... you may be suffering from a sick message
Kevin Paylow
Feb 6, 20191 min read


Symptom of a sick message strategy: Same basic content as your competitor
If you changed the branding in your slide deck, could it pass as a presentation given by your competitor? Why this is a problem, confirmatio
Kevin Paylow
Jan 29, 20191 min read


15 things Corporate Storytellers will likely notice in other presenters' presentations
After the Articulus Corporate Storytelling Workshop, you will watch presentations through a different lens. Here are 15 specific things you
Kevin Paylow
Dec 6, 20181 min read


Advocacy? Or Manipulation?
Be an advocate. Your audience wants your recommendation, not just your information, so they can make the best decision possible.
Kevin Paylow
Dec 1, 20182 min read


Observing Corporate Storytellers (or being observed) in the wild
Most of us can learn to be presentation artists - I call them Corporate Storytellers. But don't worry if other groups use this process t
Kevin Paylow
Aug 10, 20182 min read
Choose your analogies wisely
Analogies can be a great way generate interest & provide perspective in a presentation. Here are tips to employ & pitfalls to avoid
Kevin Paylow
May 8, 20182 min read


BS Isn't Shorthand for Benefit Statements
Do you sound like The Corporate BS Generator (click link)? If the benefit statements in your presentation sounds like buzzwords YOU'RE N
Kevin Paylow
Jan 12, 20181 min read
bottom of page