A LinkedIn post alerted me to an AMAZING site: The Corporate B.S. Generator
If the benefit statements in YOUR presentation sounds like anything like the gems this site generates YOU'RE NOT DOING IT RIGHT.
Some examples from the generator:
"enthusiastically restore next-generation models"
"intrinsically engage client-centered leadership"
"credibly expedite sustainable services"
What should you do instead?
Talk about the benefits your AUDIENCE cares about
Link those benefits to your idea or product
If you've taken our Articulus Corporate Storytelling Workshop, remember to conduct the benefit statement exercise until it becomes second nature
Now go have fun playing with the Generator.