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Symptom of a sick message strategy: Audience can't recall key points


Death by PowerPoint - Only 73 slides to go!

Why it's a problem:

  • Critical points didn't stick

  • Audience doesn't make a decision

Confirmation:

  • The audience asks a question about something covered during the presentation - not because they want to learn more but because they don't remember it

  • When asked, the audience can't recall one or more key points

Potential cause(s):

  • Lack of an effective message strategy, specifically:

  • Failure to assess audience needs

  • Failure to prioritize (too much content)

  • Failure to create and maintain interest

  • Failure to provide perspective

Fix(es):

  • Be deliberate in selecting what to discuss

  • Use tools (like the Storyboard and the Message Strategy Exercise) to develop and execute your message strategy

  • Training on persuasive messaging (like the Articulus Corporate Storytelling Workshop)

  • Give me a shout - I'm always happy to discuss

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