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Symptom of a sick message strategy: Weak Call to Action
Ending a presentation with "Do you have any questions?" is a symptom of sick message strategy. Why this is a problem, confirmation
Kevin Paylow
Feb 14, 20192 min read
26 views
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Symptom of a sick message strategy: Client says it makes sense but takes no action
If you give a presentation and the client said "This makes sense" but takes no action... you may be suffering from a sick message
Kevin Paylow
Feb 6, 20191 min read
25 views
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Symptom of a sick message strategy: Same basic content as your competitor
If you changed the branding in your slide deck, could it pass as a presentation given by your competitor? Why this is a problem, confirmatio
Kevin Paylow
Jan 29, 20191 min read
16 views
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Symptom of a sick message strategy: Multiple presentations but NO progress
Do you or your team keep giving the same presentation but not seem to make any progress? Why it's a problem, confirming the problem, cau
Kevin Paylow
Jan 19, 20191 min read
19 views
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Symptom of a sick message strategy: Audience can't recall key points
Does your audience struggle recalling your key points? Why it's a problem, confirming the problem, causes, fixes.
Kevin Paylow
Jan 12, 20191 min read
26 views
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Symptom of a sick message strategy: Death by PowerPoint
Why 'Death by PowerPoint' is a problem, confirming the problem, causes, fixes.
Kevin Paylow
Jan 6, 20191 min read
41 views
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Are you selling a concept or a concrete solution?
Your sales message must change any time your audience, goals, or topic changes. Otherwise it's so broad and general that it won't ha
Kevin Paylow
Sep 20, 20181 min read
106 views
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Observing Corporate Storytellers (or being observed) in the wild
Most of us can learn to be presentation artists - I call them Corporate Storytellers. But don't worry if other groups use this process t
Kevin Paylow
Aug 10, 20182 min read
18 views
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How much time per slide?
I get this question. Often. One rule of thumb I often hear is "two minutes per slide. That's BS. Here's what I suggest instead.
Kevin Paylow
Jul 2, 20182 min read
34 views
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Don't Neglect Your Great Presenters
"Who benefits the most from this training?" This is a common question I get from clients. My answer often surprises them.
Kevin Paylow
Jun 11, 20182 min read
32 views
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Seven Symptoms of a Sick Message Strategy
Does your team experience any of these seven symptoms of a sick message strategy? What are the root causes? Need help?
Kevin Paylow
Jan 7, 20182 min read
14 views
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