Do you or your team keep giving the same presentation but not seem to make any progress?
If so, you may be suffering from a sick message strategy.
Why it's a problem:
Takes longer to get a decision (purchase, engagement, commitment, approval, etc.)
High potential NO decision is ever made
Everyone is getting frustrated
Everyone's time is being wasted (including the presenter)
The audience mentions it's (basically or exactly) the same presentation as last time
More than half the content was previously presented to the same audience
The only decision made is "have the next meeting"
Lack of an effective message strategy, specifically:
Failure to assess audience needs
Failure to prioritize content
Failure to define a realistic goal for the presentation
Failure to customize content
Lack of persuasive message ingredients (interest, emotion, mix of evidence)
Weak or missing Call to Action
Recognize that anything that doesn't help a SPECIFIC audience make a SPECIFIC decision should NOT be included in this SPECIFIC presentation
Have a specific, confident, realistic Call to Action
Don't wing it
Use tools (like the Storyboard and the Message Strategy Exercise) to develop and execute your message strategy
Training on persuasive messaging (like the Articulus Corporate Storytelling Workshop)
Give me a shout - I'm always happy to discuss